Email Marketing

Direct Axis is a Winner of Constant Contact’s All Star Award for Email Marketing

The award is given to Constant Contact partners using these criteria: level of email campaigns, open and bounce rates, use of mail list sign-up tools, and use of reporting tools.

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Using Constant Contact, we create and send targeted, professional email newsletters and promotions, new product announcements, event invitations, sales promotions, fundraising campaigns, and news releases.

In most cases, Direct Axis creates your initial email template, prepares your list, and puts email sign-up forms on your website. Once we’ve created your initial campaign, you can easily do it yourself.

See samples of Email Marketing Campaigns below:

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Email marketing sample layout for entertainment festival
Sample Email Campaign
Email blast creative design
Sample Email Campaign
Design for email invitation
Sample Email Campaign
Email blast for matching direct mail campaign
Sample Email Campaign

Benefits of Email Campaigns

  • Create and send great-looking email newsletters and promotions quickly
  • Save time and money vs. the cost of printing and mailing
  • Instantly know the Open Rates and Click Through Rates of your email
  • Build your list by collecting your web site visitor emails and interests

Features

  • Unsubscribe feature automatically included on every email
  • HTML and text formats

Reach your audience for less than 10% of the cost of direct mail marketing!

COMPARE COSTS – EMAIL vs. DIRECT MAIL

Email marketing is far lower in cost than direct mail. Compare the cost of sending 4 direct mail campaigns in one year vs. 4 email campaigns to 5,000 people:

Direct Mail:

Design costs $2,000
Print a letter, brochure, outer & reply envelopes – 4 campaigns of 5,000 pieces each, total 20,000 pieces $12,000
Lettershop – personalized mailing, sorting and delivery to the post office – $1,600
Postage, 20,000 pieces @.27 each, total $5,400
Total Direct Mail Cost = $21,000

Email Marketing:

Initial campaign set-up fees, including an initial template design – $1,250
Cost of Constant Contact yearly fee @ 5,000 names and addresses – $420
3 Additional campaign design fees – $300
Total Email Cost Only $1,970

Combine email marketing with print and web marketing for maximum effectiveness. Reach your audience in numerous ways. Some of your audience will respond to direct mail, others will only look at your email or website. Direct Axis creates solutions for that reach your audience at the lowest cost and highest response rates.